There was plenty of research.
For Gala Nanny, I turned an SEO audit into an interactive report with ten sections. Keywords, competitors, content, technical issues, and local visibility each had a place, with an action plan to bring the findings together.
The report needed a way in.
Someone should be able to start with an overview, follow the issue that matters to them, and see the next action. I worked on that reading experience as well as the underlying reporting process.
From the Gala Nanny report
Ten sections. One place to start.
- 01 Overview
- 02 Issues
- 03 Keywords & Maps
- 04 Competitors
- 05 Content Strategy
- 06 AI / GEO
- 07 Technical & Schema
- 08 Local, NAP & Backlinks
- 09 Action Plan
- 10 Newly Added
Then there is next month.
The Google Business Profile work made collection, period comparisons, and report generation repeatable across client locations. I kept collection, analysis, and presentation separate so the team could check each part.
Looking right is only a start.
I have spent time going back through claims and asking whether the source actually supports them. A polished chart can make a weak conclusion feel convincing. I want the report to earn that confidence.